The single most important skill for you to master
Notes from Podcast
Connect, communicate and influence others
There are two parts in communication:
- Content (the what)
- Context (what you are actually going to talk about)
Most people concentrate on number 1
You have to put people in the right frame of mind so they are ready to get your content
ACK + ETW + ENR + WIIFT + [ETR + BVA] = Context Creation
- ACK: Acknowledge your audience
- ETW: Enter their world. What are they thinking, feeling? What is going on with them?
- ENR: Enroll your audience. Make either/or question that get both groups evolved.
- WIIFT: What’s in it for them?
- ETR + BVA: earn the right + be vulnerable and authentic. Tell a story, talk about your struggle